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A cross section of Adaeze International Cultural Troop
Enugu, performing during the launching of Ultimate Guilder Promo in Enugu,
Enugu State on Monday. Photo: Bode Agbede
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By ADA DIKE
On Monday,
August 24, 2015, Nigerian Breweries Plc, makers of a premium beer brand,
Gulder, unveiled the world’s largest poster to kick-start the beer’s biggest
consumer promotion in Nigeria.
The first of
its kind poster measuring 5, 367 square metres unveiled at the Okpara Square,
Enugu State broke the record for the existing largest poster measuring 4.793.65
square metres, which was displayed India on June 27, 2015
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| Adaeze Internatioanl Cultural troupe, Enugu State performing at the event |
Shortly before
the poster was unveiled, a Chattered Surveyor, Dr. Nath Agu, who measured the
poster with his team, attested the size of the poster while a lawyer, Barrister
Onyekwuluje Ogochukwu, legally confirmed the measurement.
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| Ada Dike with ushers at the unveiling of the world's largest poster in Enugu organised by Nigerian Breweries Plc |
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| Winner of the Ultimate Chase, Chuka Nnabuife in a joyous mood on winning the grand prize |
The governor,
who was represented by the Enugu State Commissioner for Commerce and Industry,
Barrister Sam Ogbu-Nwobodo, hinted that Rockefeller Foundation added Enugu
State as one of the 100th cities resilient in the world.
“Indeed, this
is a very momentous feat and I applaud Nigerian Breweries Plc, makers of Gulder
for choosing Enugu as the take off point for this milestone event. Enugu has
also been one of the most lucrative tourist destinations for businesses. By
implication, Enugu will also be in the Guinness book of world records for
hosting this event. In Enugu, there is a continuous drive from government to
provide adequate security for forward-thinking companies like Nigerian
Breweries.”
He urged
Nigerian Breweries Plc and other companies to become one of the veritable
ambassadors to encourage investors to come to Enugu.
Since its
unique launch in 1970 as Nigeria’s first lager brand packaged in a brown
bottle, Gulder has blazed the innovative trail, achieving milestones in the
process.
The brand
organized Nigeria’s first reality TV show, the Gulder Ultimate Search, while
Gulder’s current packaging, is regarded as Nigeria’s most innovative bottle.
In his welcome
address, the Managing Director/Chief Executive Officer, Nigerian Breweries Plc,
Nicolaas Vervelde, was elated that Enugu State where their biggest brewery is
located also hosted the event and recalled that since the commission of the
brewery in Aba in 1957, the South East has been a solid base to their
operations and a veritable home to their brands.
He also pointed
out that in 2004; Gulder masterminded the first wholly local reality show
produced in Nigeria, the Gulder Ultimate Search (GUS), which has run for 11
consecutive seasons. “In 2008, Enugu played host to the GUS which has also
created a platform to showcase Nigeria’s hidden tourist location in addition to
bringing out the best in our youths through an adventurous journey that tests
their mental mettle, physical strength and social adaptability. Today, we are
pleased to expand the frontiers with the biggest consumer promotion in the
history of Gulder with over 4 million prizes to be won.”
He stressed
that with the unveiling of the Gulder the Ultimate promotion poster, Gulder has
broken the record for the world’s largest poster with an area of 5.3 square
metres. “The Gulder Ultimate poster beats the current record of 4.7 square
metres achieved in Kochi, India on June 27, 2015. That feat is an attestation
to the ultimate beer and the ultimate man who stands up to be counted with his
beer. As Nigeria’s pioneer and leading brewing company, today’s announcement
and unveiling is, essentially, another showcase of Nigerian Breweries
continuing commitment to winning with Nigeria. This commitment covers all aspect
of our socio-economic impact,” Vervelde added.
Speaking on the
connection between the Gulder brand and Enugu, Mr. Hubert Eze, the Sales
Director, Nigerian Breweries Plc. said: “The truth is that the Gulder brand has
a lot in common with Enugu and Nigerian Breweries Plc.is at home in Enugu. So,
when we want to break history, we break it at home and ensure that every corner
of the earth salutes this feat.”
Barr. Sam
Ogbu-Nwobodo, the Commissioner for Culture and Tourism, Mr. Nicolaas Vervelde,
the CEO of Nigerian Breweries Plc, his wife, Mrs. Clementina Vervelde and Mr.
Kufre Ekanem, Corporate Affairs Adviser, also of Nigerian Breweries Plc., all
signed the poster, followed by numerous consumers present.
The highlight
of the event was the kick-off of the National Consumer Promotion, with 123
journalists invited from all over Nigeria as participants. In the end, SIr.
Chuka Nnabuife who works with National Light newspaper in Anambra, emerged the
winner of first Hyundai Elantra car. Other journalists went home with
consolatory prizes.
Speaking on his
feat, Nnabuife said: “I feel rewarded after following a brand for 27 years. I
have been following Gulder brand’s activities and have never missed any of its
activities. I thank the management of Nigerian Breweries Plc for rewarding me
with this beautiful gift and I implore them to keep on being the best brand for
Nigerians. I feel like a star.”
Believing that
he was destined to win the car, Nnabuife said when he got an invitation to
attend the event; he asked his subordinates to attend the event but later
changed his mind to grace the event. “As God would have it, I won the star
prize, a car,” he added.
Also speaking, one
of the journalists, Mr. Tony Awunor from The Union, who won an electric kettle
eulogised the Nigerian Breweries Plc for using that exercise to encourage
journalists in Nigeria who work tireless to gather and disseminate information
in Nigeria. “I am grateful to Nigerian Breweries Plc, makers of Gulder the
Ultimate for giving me the opportunity to participate in this first of its kind
exercise in Nigeria, which is to me, a way the company used to encourage us. I
hereby urge other companies to emulate the Nigeria Breweries PLC. by
encouraging journalists in Nigeria in any way they can.”
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| Ada Dike with ushers at the unveiling of the world's largest poster in Enugu organised by Nigerian Breweries Plc |
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