Monday 28 September 2015

Guinness excites football fans as BPL gets underway …Launches ‘Every Minute Made of Black,’




 

L-R: Ex, Super Eagles Player, Mr. Mutiu Adepoju; Marketing Director, Guinness Nigeria Plc., Mr. Gavin Pike; Legal Director Guinness Nigeria Plc., Mr. Rotimi Odusola and Ex, International Super Falcons of Nigeria, Ms. Ann Chiejine at the launch event of Every Minute Made Of Black…recently

Guinness is once again demonstrating its commitment to football. In fulfillment of its promise to provide more exciting times to football fans, Guinness Nigeria Plc., has launched an exciting marketing campaign  tagged ‘Every Minute Made Of Black’.
Activated across Nigeria, Every Minute Made of Black football consumer promotion has been conceived to reward loyal football fans and give them an intense experience that represents the bold, iconic beer.  
Speaking at the media launch, Brand Guinness Senior Brand Manager, Guinness Nigeria Plc., Kunle Faloye  said, “We have a great property with our broadcast sponsorship of the Barclays Premier League on DSTV and we want to leverage the opportunity to engage fans at home, bars and viewing centers, giving them a stake in the game and the chance to win great prizes. This is truly an innovative promotion, and we hope that our consumers will find it to be fun and an interesting way to watch the BPL games.”
Commenting on how to participate in the promo, Faloye said that, “During the campaign period, consumers are expected to check under the crown cork of all Guinness promotional bottles for a minute between 1 and 90. Text the code, the minute and team name to 1759, if the minute under your crown matches the minute a goal is scored by the selected team, then you will win N1000 airtime instantly”.
“The first 2,500 entries will win N250 airtime just for participating. There is also the big cash reward, every entry automatically qualifies for the weekend grand draw, where 20 people will share N2, 000,000 cash reward; that is N100, 000 cash per person, but you have to participate to win”, said Faloye.
“This is not just an ordinary NCP; Guinness is set to reward Nigerians for their passion and give them an opportunity to make every match day an exciting experience. Now, consumers have one more reason to enjoy their BPL games. If you believe that a goal could be scored during your minute of the match, then there’s nothing stopping that from happening – it’s all about your knowledge of the game,” he added.
According to the Portfolio Marketing Manager, Guinness, Ms. Liz Ashdown, this promotion will give millions of Nigerians the chance to get more involved with their favourite team matches, look forward to some exciting moments, whilst also winning some incredible prizes.
“Over the years, we have been in partnership with DSTV through its Supersport channel to broadcast all the excitement and fun that the BPL brings among football fans across Nigeria and we will be making the bars and viewing centers much more lively and fun-filled under the Every Minute Made of Black campaign. Consumers who are bold enough to take a chance on their minute can win loads of free instant airtime and also take home amazing cash rewards”. 
It would be recalled that Guinness first launched the Made of Black campaign in Nigeria in August 2014. Part of the global Guinness® Made of More™ platform, Made of Black shines a light on a movement being created by a new generation of Africans whose boldness cannot be contained and who are fuelling a new, progressive spirit of Africa.
At the launch, while one of Nigeria’s best disc jockeys (DJs), Neptune did not disappoint guests as he thrilled them with good music including ‘Woju’ by Kiss Daniel, two teams comprising print and electronic media played a novelty football match which saw the team from the electronic media winning the match by two – one (2 – 1). Some great ex international football stars including Mr. Mutiu Adepoju, Ms. Ann Chiejine, Tajudeen Disu, Emeka Ezeugo, Jonathan Akpoborie and Victor Ikpeba were also on ground to entertain and to show guests that they have not forgotten their skills.

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