Simply projecting African spirit! Guinness Nigeria Plc, the iconic brand which has artists such as Phyno and Olamide as its brand ambassadors has unveiled its new product, Guinness Africa Special.
Newswatch Times learnt that the latest addition to the family, Guinness Africa Special, is a new product from Guinness, and made from herbs, spices and ginger grown in Africa to specifically cater for the drink needs of young Africans.
This is the first innovation by Guinness Nigeria on its’ flagship stout brand Guinness in ten years.
The New Guinness Africa Special, which has been dubbed #TheSpecialOne, received an amazing acceptance when it was launched recently in Port Harcourt, Abuja, Enugu and Ibadan, where Guinness ambassadors –Phyno and Olamide aroused the audience with their captivating performances.
Speaking on the rationale behind the unique launch of Guinness Africa Special, Portfolio Marketing Manager, Guinness, Ms. Liz Ashdown, said that the new product was created to satisfy the needs of young Nigerian consumers who constantly crave for something special and relevant to them.
“The level of acceptance this new beer has received since its introduction a few weeks ago has been amazing. It is a product that says more about our vibrant youths than their usual lager, with a taste they love and at a price of only N200 they can afford,” she said.
Guinness Africa Special is the most recent innovation and is brewed in line with Diageo’s high quality standard from the heritage of Guinness stout with African herbs and fruits. Guinness Africa Special is a five percent ABV stout made with herbs and spices grown on African soil for a vibrant, refreshing taste that is alive with the African spirit and the distinct Guinness quality.”
Guinness Africa Special packaging is proudly African and the advertising has been developed by a young Nigerian graffiti artist Osa7. This beer proudly projects our vibrant young African spirit.