It was an unforgettable
experience in Lagos over the weekend when Smirnoff, the world’s number one
premium spirit brand launched its new variant, Smirnoff Ice Double Black with Guarana
in an epic style at the Smirnoff Double Side party.
Guests at the party
witnessed an interesting double side courtesy of Smirnoff, as the iconic brand
renowned for world class parties, transformed an auto workshop into an amazing
party scene. The unfamiliar party scene set the pace for an exciting long night
for the ecstatic crowd who were eager to experience every moment of the party.
The combination of City FM
presenter, Sensei Uche and MTV Base OAP, Ehis set the tone for a spectacular
night of double side of fun as they got the party off to a thrilling start with
loud cheers from the expectant crowd.
Guests at the event got
their appetite wet watching a “rap bout” which took place in a live boxing ring
located in the heart of the transformed auto workshop. Participants showed
their double sides and engaged themselves in an interesting rap contest,
landing great punches of smooth rap lyrics and showcased their street
credibility to the delight of the rapturous crowd.
At the end of the contest,
GDK proved a worthy rap gladiator in the ring, against a number of other
contestants who paled in comparison to his rap prowess.
The unstoppable pair of DJ
Spinall and DJ Nana on arrival showed their double side appearing in a complete
native wear, an outfit very unusual for such an event. The duo later squared up
in an impressive DJ battle as they both dropped their particular brand of mixes
that left the crowd breathless and excited.
R&B crooner, Kola Soul,
took live performances at the party to another level with his delectable
rendition before the Ginja Master, Terry G, then took the centre stage.
Terry G, spurred on by the
appreciative crowd delivered an outstanding performance of both his old and new
tunes. He also showed his double side playing the Saxophone for the guests to
sing along.
The night reached its
crescendo when the number one African rapper, the incredible M.I, hit the stage
and delivered a stunning performance that got the crowd screaming for more.
Speaking at the launch, the
Head of Marketing, Spirits and RTD, Diageo Brands Nigeria, Liz Ashdown, said “Smirnoff
Ice Double Black with Guarana isn’t your ordinary drink as it contains Smirnoff
spirit with extracts of Guarana and Soda so it was important that the double
side party was anything but ordinary. It was an opportunity for the bold to
experience the unexpected, double side of the Lagos party scene and enjoy the
hottest new drink in the market. The drink has been produced to be the bolder
choice when the night steps up.”
“The #doubleside idea is
the celebration of an alternative side of life –be that of places doubling as
something more epic or oneself that is more expressive and open to new
experience. The double side party brought this to life through the performances
and location” Ashdown further explained.
Other performances at the
event included upcoming talent, the Dot Man and Nigeria’s foremost dance group,
Dance Na the Main Thing (DNMT).
According to the Smirnoff brand team, a series
of consumer activities across major cities have been lined up for the product
launch starting from July through December 2015. Smirnoff Ice Double Black with
Guarana is not for individuals below 18 years.
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