Guinness celebrates their ambassadors, takes #madeofblack to the street

L-R: Ace Comedian, Seyi Law; Portfolio Marketing Manager, Guinness, Liz Ashdown; Made of Black Ambassadors, Olamide, Eva and Phyno and Brand Manager, Guinness, Chukwunonso Ndukwe, at the celebration of the Guinness Made of Black Ambassadors in Lagos

Committed to encourage, celebrate, inspire and give the Nigerian youth a voice, Guinness Nigeria Plc on Saturday, August 15, 2015, hosted a media parley to celebrate their ambassadors namely; Olamide, Eva and Phyno and also moves to the next step of the Made of Black campaign.

The event which took place at Rhapsody in Ikeja City Mall, Ikeja, Lagos, kicked off around 4.30 pm and had Dj Xclusive put guests in a state of coolness and smoothness with good music while the award winning comedian whose skin colour really looks cool, beautiful and made of more like Guinness, Seyi Law, thrilled the audience with ribs cracking jokes about dance steps, football clubs and so on. 

Speaking at the event, the Portfolio Marketing Manager, Guinness, Ms. Liz Ashdown, “said Made of Black is more than an ad campaign, it is a movement. It’s about the people making bold choices, those who ask ‘why not... those doing things their way and carving out a path for themselves.”

 Explaining the next steps of the campaign, Liz said, “This year, we turn the camera around and focus on the real made of black heroes in all walks of life across Nigeria starting today with our very own brand ambassadors. We showed Nigeria made of black and now we will make you part of it by taking #madeofblack to the street and to the bars.

Guinness believes that Olamide, Phyno and Eva have made a positive impact to the #madeofblack movement and wants to make them an even more pivotal part of the next phase; hence we are excited to be celebrating them.                                                     

                                                                                                                     Phyno is #madeofblack, because he dared to be different, standing up to pursue what he believed in; his dream and not wavering till he got it. Phyno went where many could not succeed and has made immense impact in the music entertainment industry.

"Eva believes that women can achieve anything they set their minds to and she has demonstrated this by treading a path previously believed to be reserved for men. Eva is driven by her passion to be heard. She dared to challenge the norm, and she is truly #madeofblack".

Portfolio Marketing Manager, Guinness, Liz Ashdown; Made of Black Ambassadors, Olamide,and Phyno

“Olamide is a bona-fide game changer. This he has demonstrated not only in his style of music but in the utter dexterity with which he delivers his lines and the passion with which he pursues his career. You can see and feel the raw energy when he does what he is passionate about and it is that passion we celebrate today. Olamide is definitely #madeofblack". #madeofblack brand ambassadors were presented with personalised graffiti portraits by Osa7.

Guinness is the most iconic beer in the world, the beer with more taste, more soul, more look. It is a beer that has always been proud to express itself in terms of quality and uniqueness. It is the beer made of more for people made of more. It would be recalled that Olamide and Phyno in April, released the ‘2 Kings’ Album and it was powered by Guinness.

Portfolio Marketing Manager, Guinness, Liz Ashdown; Made of Black Ambassadors, Olamide, Eva and Phyno and Brand Manager, Guinness, Chukwunonso Ndukwe, at the celebration of the Guinness Made of Black Ambassadors in Lagos

This year Guinness is taking every opportunity to ensure consumers have experiences made of more and opportunities to drink the beer made of more. Black is set to rule and take the centre stage in many major consumer passions including football. Hence, in its clear representation of the #madeofblack campaign, guests were served to the cool, sizzling taste of different Guinness, illustrating the more ways to drink black and show you are made of black. Are you part of the #drinkblackmovement? 

The event was graced by top entertainers in the Nollywood industry including Ehiz, Doris Simeon and many others.

DNMT, a.k.a Dance Na the Main Thing Nigeria’s top dance group gave the audience a scintillating, bold and artistic free style dance performance and there were creative displays on the skateboards.