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| Kunle Faloye-Senior Brand Manager Guinness FES, Femi Adelusi-Head, Media and Marketing Communications, Olamide,Femi Folarin-Head Consumer Planning &Activation |
Rhapsody's and Bheerhugz at Ikeja Mall penultimate weekend
was agog as Nigeria’s hip hop rave of the moment Olamide “Baddo” treated guests
to his new album at an exclusive listening session powered by Guinness.
Olamide, a Guinness Made of Black Ambassador is highly revered for his mastery
of rap in his native Yoruba language.
After the success of the previous albums, including the
excellence of YBNL (Yahoo Boy No Laptop) and BGEL (Baddest Guy Ever Liveth),
Olamide’s current work is a reflection of his almost “bloodline” connection
with the streets , its beliefs, attitude and feelings as it affects the day to
day life of the average African.
Olamide Adedeji, popularly known by his stage name Olamide
or Baddo by his fans, is a Nigerian Hip-Hop recording artist from Ogun State.
He records his music mostly in Yourba language his native tongue. He currently
records under YBNL Nation Entertainment, of which he is CEO and has signed Lil
Kesh and Viktoh as rookies, Lil Kesh who has one of hottest singles of 2014 – Shoki
with a remix featuring Olamide and Davido.
Olamide currently holds the record of the most number of
nominations at the Headies and highest number of awards won at a single Headies
event. Currently with over 20 nominations in different award categories in 2014
alone, Olamide has shown his relentless consistency in maintaining his lead as
one of Nigeria’s most talented and prolific indigenous exports.
Recently signed as ambassador by leading beer brand
Guinness® Foreign Extra Stout for the Made of Black™ Campaign, demonstrates
that Olamide has undoubtedly earned his stripes as the voice for
the young, dynamic and vibrant urban communities across Africa.
Explaining the choice of Olamide as an Ambassador for the
campaign, Mr. Seni Adetu, Managing Director/Chief Executive, Guinness Nigeria
Plc said “Olamide is a bona-fide game changer. This he has demonstrated not
only in his style of music but in the utter swag with which he delivers his
lines and the passion with which he pursues his career. You can see and feel
the raw energy when he does what he is passionate about. It is that passion we
celebrate today. Olamide is definitely #madeofblack”. Present at the listening
party were Ricardo, Dija, Korede Bello all of Mavins, YQ and Phyno amongst
others.
The Street OT or Street Orientation album
which is available as a pre-order download on itunes, was released on
the 14th of Nov. 2014. The album is produced by Pheelz and Young
John “the wicked producer” and has a total of twenty-one (21) tracks available
for download and twenty (20) tracks on the CD version; Don Jazzy, Phyno and
Reminisce are among some of the interesting features on the album.
So far, three (3) singles have been released from the album
and two (2) videos – Story for the gods and Goons Mi. The most recent
single – Up in da club, is currently receiving massive airplay. Speaking
on the music, award winning disc jockey, Dj Spinall said “listening to Up in
da club has given me hope to expect that ‘new era’ sound from this album, a
direction that many avoid but is threaded by exceptionally gifted legends”.
The Street OT album listening party was powered by
Guinness Nigeria on the Made of Black platform along with Etisalat Nigeria,
Beat and Naija. The album was later officially released at a concert held at
the NYSC Orientation Camp, Lagos on the 14th of November 2014.
The essence of the album is in its delivery and message
which is to instill the full orientation and survival lessons Olamide has
gathered and utilized in every situation, relationship and experience from and
with the streets. It is also an affirmation that Olamide is a symbol of
consistency, perseverance and a beacon of hope, confirming he is truly made of
black.
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