Celebrating
the can-do attitude that drives Nigerians every day, Malta Guinness today
launched a vibrant new campaign tagged: ‘You vs...’to celebrate the everyday
Nigerian who takes on typical everyday challenges with a smile and a spring in
their feet.
The
campaign kicked off with full energy as thousands of commuters and several
other road users had their faces beaming with joy, as they woke up to find
scores of BRT buses from Malta Guinness to help get them to their respective place
of work for free.
The
fun didn’t stop there, as people on the buses were entertained by A-list
comedians Elenu, Pencil and a host of others. In addition, the brand took the
energy and excitement to the UBA Park at Apongbon market in Lagos to inspire people
at market to take on their day and go about their activities with a can-do
attitude. Performing at the event was ‘Whayasay’ crooner Patoranking and ‘Amin’
crooner Dammy Krane who gave the audience a lot of musical goodness.
The
Marketing Manager Malta and APNAD, Mr. Uche Onwudiwe, while explaining the
significance of the campaign said the ‘You vs...’ campaign is Malta Guinness
way of celebrating and inspiring Nigerians to keep up the can-do-spirit that
enables them do more on a daily basis. We attempted to help relieve some of the
challenges experienced in everyday life as was evidenced with the You vs. the
Traffic earlier in the day; Traffic morning blues amongst other every day to
day challenges.
According
to Onwudiwe, “Malta Guinness has been energising Nigerians for 25 years with
natural goodness as they take on life’s everyday challenges. Whether it is
traffic, the commute or the 8-5, whatever challenges life throws up, Malta
Guinness is there to give you the energy and vitality to deal with it. Let’s Go
Naija!”
Currently
broadcasting across Nigeria on national television, the new TV commercial: ‘You
vs...’ which was launched alongside the campaign...’ features a modern day,
Burna Boy version of the 80s classic hit, Pump Up The Jam, and it is purposely
designed to excite Nigerians who take on every day with a smile as they tackle
their everyday work life, inspiring everyone to take up the can-do spirit.
The
new television commercial will be accompanied by a new inspirational outdoor
and radio as well as a number of on the ground activities to inspire people
with that can do spirit, so Nigerians get ready!!!
"Imploring
Nigerians to get on board with the Malta Guinness ‘You...vs’ campaign,
Marketing and Innovation Director, Guinness Nigeria Plc., Mr. Gavin Pike said,
Malta Guinness is all about giving the energy that every Nigerian needs every
day to achieve their dreams. The Malta Guinness campaign celebrates the
wonderful can do attitude that Nigerians across this country exhibit every day
in pursuit of their dreams … Malta Guinness is the brand that gives them the
vitality to go out and make things happen. We know that
sometimes the daily grid of the traffic, the market or the office 8 to 5 can be
tough but that a refreshing Malta Guinness full of vitality and energy can fuel
that winning attitude and help all Nigerians get more out of their day!
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