Simply
projecting African spirit! Guinness Nigeria Plc, the iconic brand which has
artists such as Phyno and Olamide as its brand ambassadors has unveiled its new
product, Guinness Africa Special.
Newswatch
Times learnt that the latest addition to the family, Guinness Africa Special,
is a new product from Guinness, and made from herbs, spices and ginger grown in
Africa to specifically cater for the drink needs of young Africans.
This
is the first innovation by Guinness Nigeria on its’ flagship stout brand
Guinness in ten years.
The
New Guinness Africa Special, which has been dubbed #TheSpecialOne, received an
amazing acceptance when it was launched recently in Port Harcourt, Abuja, Enugu
and Ibadan, where Guinness ambassadors –Phyno and Olamide aroused the audience
with their captivating performances.
Speaking
on the rationale behind the unique launch of Guinness Africa Special, Portfolio Marketing Manager, Guinness, Ms.
Liz Ashdown, said that the new product was created to satisfy the needs
of young Nigerian consumers who constantly crave for something special and
relevant to them.
“The level of acceptance this new beer has
received since its introduction a few weeks ago has been amazing. It is a
product that says more about our vibrant youths than their usual lager, with a
taste they love and at a price of only N200 they can afford,” she said.
Guinness
Africa Special is the most recent innovation
and is brewed in line with Diageo’s high quality standard from the heritage of
Guinness stout with African herbs and fruits. Guinness Africa Special is a five
percent ABV stout made with herbs and spices grown on African soil for a
vibrant, refreshing taste that is alive with the African spirit and the
distinct Guinness quality.”
Guinness
Africa Special packaging is proudly African and the advertising has been
developed by a young Nigerian graffiti artist Osa7. This beer proudly projects
our vibrant young African spirit.
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