House of Tara set to launch its new studio at the Centro Mall, Lekki on Sunday February 23, 2014

Industry leader in makeup and beauty, House of Tara has announced the
official launch of its new luxury studio at the Centro Mall in Lekki.
This is the 14th studio for the brand. It will be formally opened at an
exclusive VIP event at the rooftop of the Centro Mall on 23 February,
2014.

The launch, which will present a different kind of beauty experience to
guests, is to be headlined with the music of soul singer, Bez.

“Every studio is special to us, it’s an expression of the passion we
bring to making women beautiful in Nigeria and outside,” says the
managing director, Tara Fela-Durotoye. “We are particularly excited with
this store as it gives an expression to the wholesome make up experience
we want to create. Because we have mastered the art of retail management
with our 14 studios and over 3000 reps, we are scaling up our
distribution channel management by presenting other brands with our
retail opportunities.”

“And for our customers, we also appreciate that each brand has its own
offering and really; no woman’s makeup bag has all same products, so we
want to ensure our consumers have access to a wide variety of products
everytime they walk into our stores” says Rhema Akabuogu, Retail
Experience Manager

With 14 studios in eight states and emerging footprints in Ghana, Kenya
and SA; this studio is strategically located at the Centro Mall which
sits in the heart of Lekki’s thriving lifestyle community, and is
purpose built to be the premier provider of shopping, food, event and
fitness space. House of Tara is also set to launch 29 new stores across
12 cities in 2014.

The studio will host TARA Makeup, the company’s in house brand, as well
as some of the world’s most exciting beauty brands. House of Tara
continues to create a world class experience for its customers across
the country.

“We are excited!” says says Rhema Akabuogu, Retail Experience Manager.
“We possess the education, infrastructure and distribution channels that
allow for a soft landing for other international and local makeup
brands. For this event; no detail was spared in creating this experience
for the special guests who will be at the event, and the beautiful women
– and men! – who will visit the studio. It points to the future for the
TARA brand, and as a pioneer, for beauty in Nigeria and the continent.”

The event is strictly by invitation. For more information, email
Studio14@houseoftara.com.