Flavour |
Following
the successful launch of Season 1 of Coke Studio Africa last year,
non-alcoholic beverage giant, Coca-Cola Nigeria, has released the names of the
performing artistes that will feature in Coke Studio Africa Season 2 which will
be on air in September.
Featuring on the show for
the first time, eight Nigerian music stars – Olamide, Omawumi, Burna Boy,
Flavour, Phyno, Iyanya, Chidinma and Sheyi Shay together with Waje from the last season, will be
joining an equally exciting line up of stars from across Africa.
According to the Brand Manager, Colas for Coca-Cola Nigeria,
Olufemi Ashipa, the selection of these artistes for the 2014 edition was spurred
by consumers’ request. “We decided to feature these artistes because they are
currently the rave of the moment in the Nigerian entertainment industry,” said Ashipa.
According to them, Coke Studio Season 2 will showcase
collaborations by over 13 leading music artistes from Uganda, Kenya, Tanzania
as well as Mozambique which has just joined the bandwagon to create a modern
and authentic African sound through intercultural musical fusion.
Coke Studio Africa is an exciting live musical
collaboration that brings together 24 artistes from Sub-Saharan Africa. Season
1 of Coke Studio featured a line-up of African artistes including legendary King
Sunny Ade, MI, Waje, Jimmy Jatt and Bez from Nigeria; Salif Keita from Mali;
Octopizzo, Miss Karun and Just a Band from Kenya; Hip Hop Pantsula and Tumi
from South Africa; Boddhi Satva from the Central African Republic; Diamond
Platinumz, Lady Jaydee and the Culture Music Club from Tanzania; Joel Sebunjo,
Qwela and Lillian Mbabazi from Uganda.
Explaining
the rationale behind the project, Olufemi said “Coke Studio Africa is taking music to another dimension and aims
to satisfy the desire for something new and different. The music industry in
Nigeria has witnessed a surge of talent shows; however, Coke Studio is not just
a platform but a journey in discovery, bringing Africa together through music.”
Coke Studio II TV show, which will commence broadcast by
September 13, 2014 on AIT
Network, MTV Base, HipTV, NIGEZIE, Sound City, Trace Urban TV, is made up of eight recorded 45-minute shows. Each episode
will showcase unexpected fusions by various groups of artistes to create a
unique sound. The show will also provide viewers with a behind-the-scenes look
into the artistes’ interactions and experiences on set.
In addition to the TV show,
fans will be able to access content from the show on the Coke Studio Africa
website www.cokestudioafrica.com. The entire episodes of the show will
also be available to viewers on the official YouTube channel www.youtube.com/user/cokestudioAfrica. Viewers will have the opportunity to win
various in the course of the show.
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