Africa’s leading beauty brand, House of Tara has
launched a new campaign tagged ‘ColourBurst’ just in time for the summer.
‘ColourBurst’ puts on display the wonders colour can do for the African woman,
and the rand has teamed up with R&B star, Banky W, deploying his hit song,
‘Jasi’ to create a fun and colourful video.
ColourBurst by Tara is a visual campaign that
celebrates the variety and versatility of the Tara product line. Made up of
four stunning looks, each one represents a different personality and style of
makeup. Using vibrant hues and modern
techniques, ColourBurst demonstrates that every shade makes a statement.
“I am
very excited!” said Temi Akingbe, the brand manager for House of Tara. “The
ColourBurst campaign has been a few months in the making and was really a
combined effort of everyone at House of Tara but most especially the talented
makeup artists. We are extremely proud of the campaign and it shows how far the
Makeup Industry in Nigeria has come because this clearly rivals any
international standard. Most importantly, we wanted to capture the vibrancy of
our product line and for everyone to have fun with it!”
Set up in 1998, House of Tara is a pioneer in the beauty and
makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas
of retail, distribution channel management and education. Known also as an
industry enabler, the brand; being the first to set up a beauty school in
Nigeria has over 3,000 reps spread across the country and 17 stores to its
name.
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