Tuesday 29 July 2014

House of Tara launches visual campaign ‘ColourBurst’ using Banky W’s ‘Jasi’ as theme song




Africa’s leading beauty brand, House of Tara has launched a new campaign tagged ‘ColourBurst’ just in time for the summer. ‘ColourBurst’ puts on display the wonders colour can do for the African woman, and the rand has teamed up with R&B star, Banky W, deploying his hit song, ‘Jasi’ to create a fun and colourful video.
ColourBurst by Tara is a visual campaign that celebrates the variety and versatility of the Tara product line. Made up of four stunning looks, each one represents a different personality and style of makeup.  Using vibrant hues and modern techniques, ColourBurst demonstrates that every shade makes a statement.
 “I am very excited!” said Temi Akingbe, the brand manager for House of Tara. “The ColourBurst campaign has been a few months in the making and was really a combined effort of everyone at House of Tara but most especially the talented makeup artists. We are extremely proud of the campaign and it shows how far the Makeup Industry in Nigeria has come because this clearly rivals any international standard. Most importantly, we wanted to capture the vibrancy of our product line and for everyone to have fun with it!”
Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 17 stores to its name.

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