Friday, 24 May 2013

'Cream With Spirit’: Baileys unveils new bottle



Baileys New Bottle
 At a recent meeting with members of the media organised by Diageo Brands Nigeria, ladies were ushered to a corner where make-up artists shaped their eyebrows and beautified their faces to look like that of beauty queens.
This took place during the unveiling of Baileys, the premium Irish cream drink from the stables of Diageo Brands Nigeria, which stepped out in a new elegant bottle. The exotic drink erstwhile known for its short bottle now comes in a beautiful new bottle with ‘shoulders high’, giving it an enchanting look that leaves its admirers desirous of the creamy spirit drink.
General Manager Diageo Brands Nigeria, Mr. Felix Enwemadu said the introduction of the new Baileys bottle into the Nigerian market is in line with the global drive to further position the brand uniquely in the minds of its consumers.
 “We have created a beautiful new bottle which is both modern and stylish and has a greater sense of femininity. Baileys is a brand that appeals uniquely to women and the new bottle was created to embrace and celebrate the stylish and contemporary woman. The new Baileys bottle evokes the brand’s modern, feminine sense of style,” Enwemadu said. 
Enwemadu further explained that “the striking new design is the next step in the brand’s quest for renewed femininity as it restates the provenance and heritage of Baileys in a more elegant way. The new bottle has been heightened and the shoulders lifted, to give a more elegant profile and pose a more alluring and impactful prospect on shelves and in shops worldwide.”
Ladies being beautified at the launch of Baileys new bottle

Also commenting on the new bottle, Managing Director/Chief Executive, Guinness Nigeria Plc, Mr. Seni Adetu said the introduction of the new bottle shows the desire of the company to continually satisfy its esteemed consumers.
“Baileys is on the path of exciting our consumers with this new bottle. Despite the re-design, the iconic drink still maintains it distinct creamy taste that stood it out since 1974. While they enjoy the smooth, creamy taste of Baileys, we encourage our consumers to drink responsibly at all times.” Adetu said.
The Baileys bottle re-design follows the announcement made in October 2012 of the brand’s most ambitious global marketing campaign to date, ‘Cream With Spirit’ campaign which was launched across TV and print on around the world, with the aim of shining a light on women and celebrating the spirit of modern womanhood.
The bottle, which has been launched globally since January 2013, awakens the powerful and dramatic brand icon - the ‘Double B’ – elevating its visual prominence. The new Original Irish Cream bottle also features a fresh interpretation of the iconic label, and new typography to compliment the stylish new look.
Furthermore, Brand Manager Diageo Brands Nigeria, Mrs. Lola Ashafa, said ladies were beautified because: “The new bottle is stylish and beautiful so we tied the brand to fashion and style.” She revealed that they would soon be Baileys palaces were ladies would have their hair styled and their face beautified after purchasing Baileys.

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