In what could prove to be a major marketing and legal embarrassment for
Unilever Nigeria Limited (UNL), a 26-year-old man has filed a case against the
company, which owns the Close Up toothpaste brand, for ‘cheating’ and causing
him ‘mental suffering’.
The plaintiff has cited his failure to attract any girl at all even though
he’s been using Close-Up toothpaste for over seven years now. Close-Up
advertisements suggest that the product helps men in instantly attracting women
by letting their breaths out.
Anthony Olatunfe, the petitioner, also surrendered all his used, unused and
half-used Close-Up tubes to the court, and demanded a laboratory test of the
products. Anthony was pushed to take this step when his female boss slapped his
face when he tried to kiss her after brushing his teeth with the Close-Up
toothpaste.
“Where is the Close-Up effect? I’ve been waiting for it for over seven years.
Right from my college to now in my office, no girl ever agreed to even go out
for a tea or coffee with me, even though I’m sure they could smell my breath. I
always brush my teeth with so much close up gel to make sure the girls get
turned on by my fresh breath as they usually show on TV. “
Anthony claims that he had been using the toothpaste as per the company’s
instructions even since he first bought them. He argued that if he couldn’t
experience the Close-Up effect despite using the product as directed, either the
company was making false claims or selling fake products.
“I had always stored them in cool and dry place, and kept them away from
direct light or heat. I brushed my teeth morning and night. I did everything
they instructed. I even beat up my 5-year-old nephew for coming near my
toothpaste, as they had instructed to keep away from children’s reach. And yet,
all I get is a slap from my boss.” Anthony expressed his frustration.
Unilever has officially declined to comment on the case citing the subject to
be sub judice, but our sources inform that the company is worried over the
possible outcomes of the case. The company might argue that Anthony was
hopelessly unattractive and unintelligent and didn’t possess the bare minimum
requirements for the Close-Up effect to take place. Officially Unilever has not
issued any statement, but legal experts believe that they could have tough time
convincing the court.
“Unilever might be tempted to argue that Anthony is too ugly to attract a
girl, but it is very risky. There is no data to substantiate the supposition
that unattractive and unintelligent men don’t attract women. In fact some of the
best looking women have been known to marry and date absolutely unattractive
guys. I’d suggest that the company settles this issue out of court.” Barrister
Festus Keyamo said.
Source: Talkofnaija
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