Top Nigerian artistes thrill audience at Guinness’ Colourful World of More concert

 

Hip Hop Star, Afro Hip Hop Star, Flavour and Soul Singer Tiwa Savage thrilling the crowd

Last Sunday, November 3, 2013, the highly anticipated ‘The Colourful World of More Concert’ took place at Expo Centre, Eko Hotel and Suites, Victoria Island, Lagos.

The exclusive concert sponsored by Guinness Nigeria Plc for the launch of Guinness Foreign Extra Stout’s new look paraded top Nigerian artistes such as D’banj, Phyno, Davido, Flavour, Olamide, Kcee and P-square who entertained the crowd with brilliant performances. Other acts on the night included Soul and Rhythm and Blues singer Tiwa Savage, Chidinma and Waje. The concert was anchored by Bovi.

Guests at the concert consented that the gig is the biggest and most entertaining event so far this year. It was indeed a fascinating night and exciting experience for thousands of music lovers that graced the concert of high class grooving for celebrities, industry top shots and consumers of Guinness Foreign Extra Stout as the iconic brand now steps out in a new, stylish and confident label that depicts a brand truly Made of More. Guests were left asking for more as the artistes churn out interesting lyrics that got them grooving.

At an earlier meeting with members of the media to announce the launch of the new label, Mr. Seni Adetu, Managing Director/Chief Executive, Guinness Nigeria Plc, said the rebirth of the new label for Guinness Foreign Extra Stout is in line with the company’s tradition of continuously delivering quality.

“At Guinness Nigeria, we are widely known for our consistency in delivering great brands with ground-breaking innovations and unique experiences to our consumers. Guinness Foreign Extra Stout is definitely a brand that has redefined the experience in our market from time past with dynamic innovations leading to this moment. The concert has been a wonderful experience with the array of talents paraded tonight and we believe it is going to be the beginning of a new dawn in terms of satisfaction for our consumers” Adetu said

Also in his comment, Mr. Austin Ufomba, Marketing and Innovation Director, Guinness Nigeria Plc said the new style label of Guinness Foreign Extra Stout was fittingly launched with a spectacular concert to demonstrate how the new design reveals a new level of connection for consumers of the brand.

“The new packaging has been designed to reflect the characterful flavour of Guinness in both look and style and will be rolled out across the Guinness Foreign Extra Stout range from the 33cl bottle to the 60 cl bottle and also in Cans” Ufomba said.

Appreciating the guests that honoured the event, Mr. Obinna Anyalebechi, Marketing Manager, Guinness, said “We have put together the biggest concert of the year for existing and new consumers and to reveal to them that they can enjoy a colourful world of more, a world made of more style, more fun and more adventure.”