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L-R: Ex, Super Eagles Player, Mr. Mutiu Adepoju; Marketing
Director, Guinness Nigeria Plc., Mr. Gavin Pike; Legal Director Guinness
Nigeria Plc., Mr. Rotimi Odusola and Ex, International Super Falcons of
Nigeria, Ms. Ann Chiejine at the launch event of Every Minute Made Of
Black…recently
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Guinness is once again
demonstrating its commitment to football. In fulfillment of its promise to
provide more exciting times to football fans, Guinness Nigeria Plc., has
launched an exciting marketing campaign
tagged ‘Every Minute Made Of Black’.
Activated across
Nigeria, Every Minute Made of Black football consumer promotion has been
conceived to reward loyal football fans and give them an intense experience
that represents the bold, iconic beer.
Speaking at the
media launch,
Brand Guinness Senior Brand Manager, Guinness Nigeria Plc., Kunle Faloye said, “We have a great property with our
broadcast sponsorship of the Barclays Premier League on DSTV and we want to
leverage the opportunity to engage fans at home, bars and viewing centers,
giving them a stake in the game and the chance to win great prizes. This is
truly an innovative promotion, and we hope that our consumers will find it to
be fun and an interesting way to watch the BPL games.”
Commenting on how to
participate in the promo, Faloye said that, “During the campaign period,
consumers are expected to check under the crown cork of all Guinness
promotional bottles for a minute between 1 and 90. Text the code, the minute
and team name to 1759, if the minute under your crown matches the minute a goal
is scored by the selected team, then you will win N1000 airtime instantly”.
“The first 2,500 entries will
win N250 airtime just for participating. There is also the big cash reward,
every entry automatically qualifies for the weekend grand draw, where 20 people
will share N2, 000,000 cash reward; that is N100, 000 cash per person, but you
have to participate to win”, said Faloye.
“This is not just an ordinary
NCP; Guinness is set to reward Nigerians for their passion and give them an
opportunity to make every match day an exciting experience. Now, consumers have
one more reason to enjoy their BPL games. If you believe that a goal could be
scored during your minute of the match, then there’s nothing stopping that from
happening – it’s all about your knowledge of the game,” he added.
According to the Portfolio
Marketing Manager, Guinness, Ms. Liz Ashdown, this promotion will give millions
of Nigerians the chance to get more involved with their favourite team matches,
look forward to some exciting moments, whilst also winning some incredible
prizes.
“Over the years, we have been
in partnership with DSTV through its Supersport channel to broadcast all the
excitement and fun that the BPL brings among football fans across Nigeria and
we will be making the bars and viewing centers much more lively and fun-filled
under the Every Minute Made of Black
campaign. Consumers who are bold enough to take a chance on their minute can
win loads of free instant airtime and also take home amazing cash
rewards”.
It would be recalled that Guinness
first launched the Made of Black campaign in Nigeria in August 2014. Part of
the global Guinness® Made of More™ platform, Made of Black shines a light on a
movement being created by a new generation of Africans whose boldness cannot be
contained and who are fuelling a new, progressive spirit of Africa.
At the launch, while one of Nigeria’s best
disc jockeys (DJs), Neptune did not disappoint guests as he thrilled them with
good music including ‘Woju’ by Kiss Daniel, two teams comprising print and
electronic media played a novelty football match which saw the team from the
electronic media winning the match by two – one (2 – 1). Some great ex
international football stars including Mr. Mutiu Adepoju, Ms. Ann Chiejine, Tajudeen
Disu, Emeka Ezeugo, Jonathan Akpoborie and Victor Ikpeba were also on ground to
entertain and to show guests that they have not forgotten their skills.
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