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| Made of Black Campaign Ambassadors, Hip Hop Stars Phyno, Eva and Olamide |
The
Managing Director and Chief Executive, Guinness Nigeria Plc, Mr. Seni Adetu has
informed that the new #made of more campaign by Guinness will ignite the
Nigerian spirit, encouraging everyone to show positively show what they are
made of and what makes them unique.
Addressing journalists, Adetu said Guinness is
positioning black not just as a colour but an emblem of uniqueness for which
Africans and indeed Nigerians are known for.
“This
is the beginning of one of the most exciting brand campaigns Nigerians have
witnessed in a long while. We have unveiled another milestone in the journey of
Guinness as the number one Stout brand in Nigeria and the most distinctive beer
in the world” Adetu said.
Adetu
further informed that “it is the dawn of a new era; the rise of a new age of
Nigerians; individuals who are not afraid to express themselves with an
increasing confidence to carve their own path. Guinness is proud to support
this drive by providing a platform that celebrates these aspiring and vibrant
generations in their quest to do things differently and live their lives
responsibly to the fullest”.
According
to Guinness, the Made of Black campaign holds many exciting aspects
which include individual selfies. However, at its heart, the campaign redefines
black not as a colour but as an attitude that inspires individuals and groups,
charging them to greater feats and heights.
Speaking
on the made of black campaign strategies, Adetu informed that “to ensure an
understanding of the ethos of the #madeofblack campaign, in a way only Guinness
can, we have signed up some of the finest acts in the entertainment industry;
the three stars signed up are Phyno, Olamide and Eva. These unique individuals
are made of more, made of attitude, made of swag; simply they are Made of
Black”.
Explaining
the choice of the three #madeofblack ambassadors, Adetu informed that,
“Guinness believes that Phyno is made of attitude, Phyno is #madeofblack,
because he dared to be different, standing up to pursue what he believed in;
his dream and not wavering till he got it. Phyno went where many could not
succeed and has made immense impact in the music entertainment industry.
Olamide
is a bona-fide game changer. This he has demonstrated not only in his style of
music but in the utter swag with which he delivers his lines and the passion
with which he pursues his career. You can see and feel the raw energy when he
does what he is passionate about. It is that passion we celebrate today.
Olamide is definitely #madeofblack.
Eva
is also an outstanding example of what we identify with as #madeofblack, her
unique style, her courage to venture into the frontlines of a male
dominated game and continue to leave an indelible mark with her bold freshness
to rap, finesse and resilience, these qualities definitely makes Eva an
undeniably fitting choice as someone truly #madeofblack”.
Further
expatiating on the campaign, Ms. Tayo Salami, Head, Consumer Planning And
Research, Guinness Nigeria Plc, stated “as Guinness launches this new
#madeofblack campaign, we are very excited about it because it provides a
platform for those whose bold, go-getting spirit can serve as an inspiration to
others. This campaign has been in development for almost two years and we have
strived to create a campaign that we will reverberate with and also shine a
light on a movement that has been created by a new generation of Africans whose
boldness cannot be contained. #Madeofblack is not about colour; Black is an
attitude, an attitude that epitomizes the individuals who aren’t afraid to
express themselves progressively. Black is also a beer. An iconic and most
distinctive beer that isn’t afraid to express itself. A beer that has the
darkest liquid, but the most distinct flavours, that beer is Guinness.”
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