#madeofblack search for music talents in Nigeria

Olamide, Eva and Phyno,

 As Guinness launched its new #madeofblack campaign with an interesting five-hour takeover of MTV Base, the company recently announced its search for Africa’s best talent to collaborate with its #madeofblack Pan African ambassador, Fuse ODG, on a specially written track, Black Commando.

The #madeofblack Pan African ambassador kicked off the search in a live video message from his studio in the United Kingdom.

 Ghanaian Afrobeat talent, Fuse-ODG, has written Black Commando to celebrate #madeofblack. It is a track that signifies unity and communality, intended to showcase Africa and the bold creativity of the continent to the rest of the world. Fuse has left two verses of the track empty for up and coming African musicians to fill. 

 “We are looking for talents with a lot of energy, passion and creativity to write the two outstanding verses for Black Commando.  Every song I do showcases Africa and if you’re going to jump on a song with me, you have to bring your Black on board, because I want to ensure this song connects with the world. I want the world to see how much of a progressive continent Africa is” Fuse ODG said.

 At the launch of the campaign in Nigeria, the Managing Director and Chief Executive, Guinness Nigeria Plc, Mr. Seni Adetu informed that the new #madeofblack campaign by Guinness will ignite the Nigerian spirit for creativity, encouraging everyone to show positively what they are made of and what makes them unique; such that makes them qualify for the talent search.

  “This campaign will reverberate and also shine a light on a movement that has been created by a new generation of Africans whose boldness cannot be contained. #Madeofblack is not about colour; Black is an attitude, an attitude that epitomizes the individuals who aren’t afraid to express themselves progressively. Black is also a beer. An iconic and most distinctive beer that isn’t afraid to express itself. A beer that has the darkest liquid, but the most distinct flavours, that beer is Guinness” Adetu said.

 To further amplify the campaign in Nigeria, Guinness recently partnered three of Nigeria’s finest entertainment artiste. They are Phyno, Olamide and Eva.

 To stand a chance to be part of this all African collaboration, participants will listen to the beat then write up lyrics about what #madeofblack means to them and submit their entry at www.madeofblack.com.

Aside collaborating with Fuse ODG, winners will also have an opportunity to win their own MTV House Party so that they can join the #madeofblack movement with all their friends. Winners in the competition will be unveiled on MTV Hour of Black in October.

 “This is an incredible opportunity for Nigerians who want a platform to showcase their creativity and talent. Guinness' #madeofblack campaign celebrates the Africans who are carving their own path in life and gives them a stage upon which they can showcase their flair and imagination. There could be no bigger stage than a chance to collaborate on a track with a star like Fuse ODG! So we encourage our consumers in Nigeria to join the movement and leave their mark #madeofblack” said Obinna Anyalebechi, Marketing Manager, Guinness.