Thermocool rewards Elite winners

L-R: Marketing Communications Manager, Thermocool, Ms. Nsa Yellow-Duke; winners Ms. Mayowa Nicholas and Mr. Victor Ndigwe and Marketing Director, Thermocool, Mr. Vikramjeet Singh at the presentation of Thermocool Freezers to winners of the 2014 Elite Model Look competition co-sponsored by Thermocool…Friday

 On Friday, September 12, 2014, in Lagos State, co-sponsor of Elite Model Look Nigeria competition, Thermocool, presented gifts to winners of the competition.

The winners, 16-year-old Ms. Mayowa Nicholas and 18 –year-old Mr. Victor Ndigwe, received Thermocool freezers each from the company.

Speaking at the reception, the Marketing Director, Thermocool, Mr. Vikramjeet Singh, said that they supported the competition as part of 40^th celebration of Thermocool, and added that it was a means of communication to reward their Nigerian consumers.

“We supported the competition to tell our Nigerian consumers that we love them,” says Vikramjeet.

According to him, supporting the competition was a way of developing Nigeria by helping Nigeria in discovering new talents in modeling and fashion industry.

“It was a means for us to communicate a new innovation by bringing succour to younger consumers,” he added.

Explaining further, he said that Thermocool has been participating in different project to empower their consumers in a quiet way. “We now believe that with the fragmentation of the media, it has become easier and necessary for us to communicate to our consumers. So we have decided to make a conscious effort to communicate to our consumers in different ways for them to connect and find out innovations we are bringing to the industry.”

He pledged that the company would continue to support events that will benefit their numerous consumers.

While receiving the freezers, the winners expressed their profound appreciation to Thermocool and pledged to take modeling further as they will represent Nigeria in China in December for Elite World competition.

“I am so happy to receive the gift and I want to thank Thermocool for their gesture,” says Miss Nicholas who hails from Lagos State and the first child of three children.

The 300-level Accounting student of Crawford University, Mayowa, said she attended the casting for the competition and was picked. “So we were taken to a booth camp, where we were given some tasks to do including selling of some products.”

 Also speaking, Ndigwe, who hails from Adazi-Nnukwu in Anaocha Local Government Area of Anambra State, said: “I feel very happy to receive this beautiful gift from Thermocool. I have waited for this moment for two years, so I worked hard to make sure that I won the contest,” he said.

The 300-level Pure and Applied Mathematics student of University of Benin also informed us that he heard about the competition from his sister and applied.

The model, who said the competition was interesting, hectic and challenging explained some of the tasks they were asked to do in the house: “As a model, you have a particular routine. You wake up every morning, do walk-out, watch what you eat and many other things. Learning all those things was stressful but I thank God I came out successfully.”

The Elite Model Look Nigeria competition, which took place on Saturday, September 6, 2014, at the Eko Hotel and suites in Lagos, was organized by Beth model management and planned by Prive’ Luxury events to select the winners from among 20 finalists. It was witnessed by people from all walks of life including fashion houses such as Mimi Lee London, Okunoren Twins, AD by Agbani Darego and so on.