Information
reaching us revealed that expectations
are high and excitement is mounting as Season 2 of one of Africa’s
most-anticipated music television series, Coke Studio, kicks off with a music
concert at the main auditorium of the Lagos State University (LASU) today, August
29, 2014.
Some
of the artistes lined up to perform at the concert include: Olamide ‘Baddo’,
Flavour N’abania, Omawumi, Seyi Shay, Waje, Iyanya, Phyno, Chidinma, and Burna
Boy.
Apart
from Lagos State where the concerts will kick off, music fans will experience
the Coke Studio thrill in nine other cities:
Benin (UNIBEN); Port Harcourt (Rivers State University); Ibadan
(University of Ibadan); Osun (Obafemi Awolowo University); Enugu (Enugu State
University); Owerri (Federal University of Technology, Owerri); Abia (Abia
State University) and Calabar (Cross Rivers State University).
Speaking on the rationale for engaging these artistes, the
Brand Manager (Colas) at Coca-Cola Nigeria, Femi Ashipa, said: “Our decision to
feature these artistes was spurred by our consumers’ request. These artistes
are currently among the rave-of-the-moment in the Nigerian entertainment
industry.”
According
to him, the contracted artistes will not only thrill
the audience with their latest party songs, but will also perform with some
aspiring artistes, who will be chosen from the audience.
“To
qualify for this dream opportunity, an aspiring artiste is required to do a
voice drop in a modern, well-equipped mobile studio set up on the Coke Studio
tour bus at it moves around different locations in each city. The best voice
drop will get a chance to perform alongside the star artistes during the
concerts.”
Ashipa said the concerts and the dream opportunity for
aspiring music artistes are among the new elements that have been introduced in
Coke Studio Season 2 to dial up the experience for Coke’s consumers and other
music fans.
“In addition to the concerts, Coke Studio will also retain
its original element - the recorded TV shows, which will be telecast beginning
September 13, 2014 on AIT Network, MTV Base, HipTV, NIGEZIE, Sound City and Trace
Urban TV. The show is made up
of eight recorded 45-minute shows. Each episode will showcase unexpected
fusions by various groups of artiste to create a unique
sound. The show will also provide viewers with behind-the-scenes footage of the
artistes’ interactions and experiences on the set.
In addition to the TV show,
fans will be able to access content from the show on the Coke Studio Africa
website www.cokestudioafrica.com.
“The entire episodes of the show will also
be available to viewers on the official YouTube channel www.youtube.com/user/cokestudioAfrica. Viewers will have the opportunity to win
various prizes in the course of the show.”
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