Olamide, Phyno, Eva perform as Guinness Launches #Madeofblack campaign

 

L-R: Guinness #madeofblack ambassadors Phyno, Eva and Olamide with Marketing Manager, Guinness Mr. Obinna Anyalebechi during the media launch to announce the #madeofblack campaign in Lagos

It was a show of class and distinct performances at Bheer Hugz, Ikeja City Mall last Tuesday, when rap and hip hop sensation Olamide, Phyno and Eva thrilled guests at the launch of the made of black campaign.

Guests, who could not hide their excitement, took to the dancing floor to outdo one another digging the steps to the rhythm of the beats.

On Wednesday, August 27, 2014, it was a total take over on popular TV station, MTV Base when celebrities signed up by Guinness stormed the studios to show they were made of black. The music icons were also part of the new the dramatic new 45 seconds for the campaign. The new commercial also featured ace American music star Kanye West.

According to Guinness, the #madeofblack campaign celebrates Nigerians who are not afraid to express themselves progressively. #madeofblack provides a stage for these individuals to showcase their flair and imagination and share their own #madeofblack attitude. 

Speaking at the launch, Mr. Seni Adetu, Managing Director/Chief Executive, Guinness Nigeria Plc explained the idea behind the made of black campaign.

“#madeofblack is part of the global Guinness Made of More campaign. Guinness embodies the mindset of Nigerians who are not afraid to express themselves and who are carving their own path in life. It is an iconic beer that has the darkest liquid, but the brightest flavours. A beer that has lived in the hearts and minds of millions in Africa and across the world for over 250 years, Guinness has always had the authenticity, boldness and vision to do things differently” Adetu said.

In the new Guinness made of black commercial, Phyno joined by other prominent Nigerian acts which includes Olamide and Eva expressed why black is more than just a colour. The cast told their #madeofblack stories in short “Selfie” videos available online. Viewing and listening to their experiences, consumers will also be encouraged to tell their own stories about what they are made of and what makes them ‘special’ as individuals.

In his comments, Phyno expressed his delight at working with Guinness on the #madeofblack campaign with other Nigerian stars while encouraging Nigerians to come out and inspire their peers by demonstrating the best qualities Africans are known to express.

“Guinness is celebrating individuals across Nigeria who share the #madeofblack attitude. We are asking real people who have a boldness that cannot be contained, to join the movement and tell us what they are made of at www.madeofblack.com.  I am made of passion, I am #madeofblack, what are you made of? Share the attitude. Leave your mark” Phyno challenged.

 Espousing the enthusiasm behind the campaign, Ms. Tayo Salami, Head, Consumer Planning and Research, Guinness Nigeria Plc stated that, “the #madeofblack campaign will showcase a cross section of real people and the true stories behind them. The creative ones, the entrepreneurs, the dancers, the singers, the artists, the dreamers and the doers; people united by their shared attitude”.

She further noted that “#madeofblack is not about the black colour, it is, rather, an attitude that epitomises the individuals who are not afraid to express themselves. Guinness is an iconic beer that is not afraid to express itself either and only Guinness has the heritage, quality and uniqueness to bring this #madeofblack campaign to Nigeria. However, as our consumers get on board this unique experience, we encourage them to always drink responsibly and not to drink and drive.”